The year-end holiday shopping season is crucial for most brands and retailers as shoppers flock to stores and websites to purchase gifts. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of annual revenue. As such, there is immense pressure to make this last piece of the final quarter count.

Join us virtually on November 7 at 2 p.m. ET with Glossy editor-in-chief Jill Manoff, Digiday editor-in-chief Jim Cooper, Modern Retail editor-in-chief Cale Weissman and Digiday Media research director Li Lu, who will dive into recent research about this year’s holiday strategies. Bring your questions for a Q&A following the presentation.
You’ll learn more about:

• Leading marketing channels and strategies
• The best approaches to holiday promotions
• Performance predictions for the 2024 season
• How retailers can balance in-store and digital