Feb 6, 2026
This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the NFL."
Fashion Briefing: Brands are rushing to make fashionable sports merchandise — but is there enough demand? Call it “the Taylor Swift effect.” A custom-designed coat she wore to a game in 2024 showed many female sports fans that sports gear isn’t limited to oversized jerseys and foam fingers. Since then, demand for more stylish,…
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