This week, I checked in on luxury fragrance brand Floraïku Paris’s newest launch ahead of the holidays, and whether its U.S. consumers will blind buy a $500-plus bottle of perfume. Additionally, Jennifer Lawrence teases a biotech-backed beauty brand and Galderma adds ZO Skin to its portfolio.
Paris Fashion Week generated plenty of social buzz, but who actually benefited? This week’s Luxury Briefing digs into the attention numbers, plus Cucinelli’s and LVMH’s differing fortunes and luxury’s latest executive moves.