Registration Opens

Opening Remarks

The Secret to Going Viral Online

What’s the secret sauce behind going viral on social media? Denée Pearson joins the Glossy stage to share the strategy and successes behind viral campaigns for L’Oréal-owned NYX Cosmetics. She’ll delve into the creative processes that ignite engagement and explore how authentic storytelling can resonate with audiences, driving both brand awareness and customer loyalty.

Elevate Your Cross-Channel Marketing by Unlocking Shopify Data

Ross Kramer, CEO of Listrak, brings insights into how beauty and wellness brands can leverage Shopify data to create individualized cross-channel marketing campaigns. Listrak powers leading beauty brands, including those on Shopify, and attendees will learn how leading organic suncare brand Coola has tapped into Shopify data to drive revenue and customer engagement across email and SMS.  Attendees will take away actionable strategies and insights on how unlocking Shopify data can take their business to the next level.

Leveraging Products and Partnerships for a Holistic Approach to Wellness

The wellness movement is shaping the evolution of Target’s product categories, based on consumer behavior and demands. That’s especially true in beauty, where wellness is driving new subcategories, trends, and beyond. In this session, Target svp of merchandising, essentials and beauty, Amanda Nusz will share how the company is taking a holistic approach to wellness, how wellness is informing updates to Target’s assortment and how the wellness boom is working to the advantage of Target’s beauty business.

From Fans to Advocates: Building Lasting Creator Communities that Drive Real Brand Loyalty

In an era where authentic connection is everything, successful brands are moving beyond traditional engagement to build communities of loyal advocates. This session reveals how Odore’s advocacy-driven approach helps brands cultivate meaningful, long-term relationships with nano-influencers and fans, transforming them into true brand champions. We’ll dive into strategies for personalized creator recruitment, effective retention, and dynamic community management that scales with a brand’s growth. Attendees will gain insights into how dedicated creator communities drive brand loyalty, boost authentic UGC, and create a sustainable brand presence across social platforms.

Building Community and Credibility

The hair care industry has typically taken a segmented approach to hair types, offering distinct brands focused on textured and Black hair types. Founded by superstar Beyonce this February, Cécred attempts to break that mold with products designed for all hair types. Cécred CEO Grace Ray joins Glossy to talk the brand’s debut on the market and how the brand has broken through a crowded hair care space.

Cohesive Omnichannel Journey Across Retail Realms

Join Amera Khalil, Senior Strategic Account Director at Feedonomics who will highlight strategic insights on seamless omnichannel retail experiences.

Breakthrough Branding: Crafting Escapism in a Bottle

Common wisdom says brands should stick to a single visual identity when it comes to packaging. Sunscreen brand Vacation, Inc. has broken that model — and to great success. Co-founder Lach Hall joins the Glossy summit to share how the brand has shaken up the sunscreen category with playful, immersive worldbuilding and diversified approach to branding.   

Networking Break

Challenge Board & Sandbox Presentations

4:55 – Firework – Shop the Future: The Power of Video Commerce in Beauty

VIP Welcome Reception

8-Minute Meetings

By invitation only.

The 8-minute business meetings connect VIP brand executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Open to all.

360 Breakfast Workshop: How to delight and capture customers on social media using AI

Breakfast provided

By invite only.

Breakfast & Registration Re-Opens

Town Hall

Networking Break

Welcome Back

Lessons in Marketing and Branding Luxury K-Beauty

Kia Lowe, the U.S. general manager of Sulwhasoo, joins the stage to discuss the brand’s strategy, including luxury positioning, hero ingredient storytelling and leveraging the brand’s heritage placement in Asia in the U.S. market.

The Future of TikTok Shop: e-commerce Business Accelerator

When TikTok Shop launched in the US last September, it redefined the opportunity for brands, merchants, and creators to be discovered. Since then, the number of people shopping on TikTok Shop every month has nearly tripled. And it is just getting started! In this must-see panel led by TikTok and the industry’s pioneering practitioners, you’ll learn what it takes to unlock scale on this thriving e-commerce platform that brand builders can’t ignore. TikTok is changing how consumers interact with businesses and brands, ultimately redefining the future of shopping

In Defense of DTC: Reigniting Community-Based Brand Building

Recently, based in part on the realization that many brands leveraged VC money and Facebook to grow bigger and quicker than they should have, the direct-to-consumer model has largely been discarded in favor of a return to wholesale. But, according to Henry Davis, Sakara Life CEO and Glossier alum, the DTC business model leads to better product and brand outcomes, and best fosters the type of two-way customer dialog that results in a strong community. In this session, Davis will break down Sakara Life’s approach to DTC, its community-building efforts and its prime placement in the market as the beauty and wellness worlds evolve.

Inclusive Innovation: Leveraging AI to Meet the Demands of Diverse Audiences

Where Clean beauty Is Headed Next

A trailblazer in the clean and green beauty category, Tata Harper joins the Glossy stage to discuss the ways in which the category has changed over the past 15 years and where it’s going next. This includes shifts in consumer perception and understanding, ingredient sourcing, packaging innovation, and more.

Reach and Capture Beauty Shoppers with Unified Commerce Experiences

As customer acquisition costs rise, brands are looking for creative ways to capture shoppers. Whether it’s launching a new channel or expanding to a new market, brands that are agile enough to adapt will be the ones that stay ahead. Hear from Sapna Parikh, CDO for Kendo Brands, on how she thinks about reaching relevant audiences, the importance of channel expansion, and why unified commerce experiences matter.

Creating New Beauty Product Categories

Sephora has a reputation for shaping breakthrough beauty categories, while also incubating and growing beauty brands and setting modern beauty standards. According to Carolyn Bojanowski, Sephora’s evp, merchandising, U.S., the retailer’s product and brand assortments are client-led, with customer feedback via social media and fast-moving markets, for example, informing its product tests and trials that lead to industry innovation. Supporting founders with authentic stories that will resonate also plays into its category creation, as Carolyn will explain in this Summit session.

New Growth Patterns

When JVN debuted in 2021, the hair care brand blended stylist and Queer Eye star Jonathan Van Ness’ professional expertise with his real world experience educating a wide audience on hair and grooming. Now under new ownership, the JVN brand is gearing for new launches and growth. JVN founder Jonathan Van Ness and Belle Brands president Teresa Lo take to the Glossy stage to discuss the next phase of JVN’s journey with new products and new ownership.

Glossy Glam Break

Sponsored by Disco

Join Glossy for a networking break where attending brands will be gifting and sampling with fellow summit attendees.

Lunch

Afternoon Break

8-Minute Meetings

By invitation only.

The 8-minute business meetings connect VIP brand executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktail Reception

Open to all.

Breakfast

Welcome Back

Reviving a 40-Year-Old Skin-Care Brand

Going into 2020, the Ole Henriksen brand was falling behind the curve. The skin-care brand had failed to reach new consumers and educate audiences on its products amid a highly competitive market — but with new marketing, a breakthrough lip product and arrival at Ulta, Ole Henriksen is reaching a new generation of beauty fanatics. Sarah Koch, svp and general manager at Kendo, joins Glossy to share the winning formula behind Ole Henriksen’s successful 2024.

Marketing Strategies for Reaching Multi-Generations of Beauty Shoppers

Ulta Beauty CMO Michelle Crossan-Matos joins the stage to discuss the nuances in reaching each generation of beauty consumers, including Gen Alpha and Gen Z, as well as findings around how each generation discovers, perceives and shops beauty today.

The Evolution of a Digital-First Brand: Unlocking Longevity by Recentering on Purpose

Founder-led brands have flooded the beauty market, but many have proven they lack staying power. According to Kimberly Villatoro, CEO of Patrick Ta Beauty, those that are set up for longevity have aligned themselves with a purpose that resonates with their target audience. In this session, Villatoro will break down Patrick Ta Beauty’s roots and its secrets to gaining traction. She’ll also discuss why and how it’s since evolved to infuse purpose into its mission and messaging, and how that’s worked to the company’s advantage.

Closing Remarks & Key Takeaways