Macy’s is upgrading its pop-up shops, driven by the way millennial consumers are discovering beauty products: through technology.

On Thursday night, hundreds of international college students and recent graduates gathered in Paris for Brandstorm to present their vision for what’s coming in the world of beauty and tech to judges from L’Oréal. Prior to the event, an annual competition asking students to solve a business case for L’Oréal’s...

As smart speakers and voice assistants such as Amazon Alexa and Google Home grow in popularity, makeup brands are increasingly using them to offer customized beauty advice, and sell product.