The state of AI in fashion: How AI is transforming design, marketing and the next generation of CX This State of the Industry report, sponsored by BASIC/DEPT, dives into how fashion brands use AI across their businesses and plan to incorporate the technology in the future.
Brands like Dove and Gucci are leaning into Gen Z’s desire for nostalgia Every time Gen Z uses social media, they’re bombarded with everything from evidence of their peers’ superiority and infographics about the climate crisis to Instagram-perfect models. Gen Z is embracing nostalgia to escape the noise — and the all too frequent filter-heavy posts perpetuating unrealistic beauty standards. They’re craving light-heartedness...
Luxury fashion brands need to evolve to embrace Gen Z’s multifaceted approach to beauty and fashion Steve Denekas, Chief Creative Officer, BASIC/DEPT and Krista Harder, copywriter, BASIC/DEPT For Gen Z, the rise of social media has decentralized and democratized beauty. As an industry concept particular to this generation, beauty isn’t just about looks; it’s about what people do — and why. Beauty is purpose. It’s multifaceted and...
