The Glossy Fashion and Luxury Awards celebrate and recognize the efforts and successes of brands within the fashion and luxury industries. This year’s winners showcase the innovation and adaptability driving these industries. By elevating in-store experiences with immersive technology and prioritizing sustainability through circular fashion, these brands have aligned with consumer demand for memorable shopping and environmental responsibility.
From tech-driven, comfort-enhancing innovations to collaborations that amplify brand influence, the honorees are setting new standards in style and functionality. They’ve captured attention and redefined engagement across markets through experiential marketing and influencer-led campaigns. Together, these achievements spotlight a future where retail is as connected and socially conscious as it is cutting-edge.
Saks won Best Collaboration by elevating its iconic holiday season with a first-ever collaboration with Dior, merging luxury fashion with immersive holiday magic. The partnership brought Dior’s “Carousel of Dreams” to Saks’ New York flagship through a stunning light show, elaborate holiday windows and a special event featuring Dior Ambassador Jennifer Lawrence and the Martha Graham Dance Company. The collaboration also launched an exclusive World of Dior shopping experience on Saks.com, drawing 1.6 million visits and increasing foot traffic by 15% year-over-year. With nearly 300,000 LED lights and online demand surpassing expectations, the partnership set a new standard for luxury brand collaborations.
For Best Experiential Marketing Activation, Kendra Scott’s “Hey, Elisa! An Icon Goes on Tour” campaign secured the win by bringing its iconic Elisa necklace directly to Gen-Z students across college campuses. The jewelry brand combined experiential and digital engagement by launching the tour with its first augmented reality feature, showcasing the necklace suspended from the Scottish Rite dormitory at the University of Texas. Each campus activation featured experiences like interactive AR and exclusive pop-ups, drawing hundreds of eager students. With over six million video views and a 162% increase in social followers, the campaign resonated deeply, converting 40% of participants into new customers, reinforcing Kendra Scott’s leadership in experiential marketing.
Reformation’s “You’ve Got the Power” campaign made waves by blending fashion with activism ahead of a pivotal election year, claiming the Best Brand Marketing Campaign award. Partnering with activist Monica Lewinsky, Reformation urged audiences, particularly Gen Z, to embrace their influence at the polls. With Vote.org, the pair provided an online hub for voting information, supporting it with the release of a campaign sweatshirt whose sales went entirely to the nonprofit. The campaign achieved a 40% spike in brand searches, two million impressions and viral engagement on TikTok, spotlighting Lewinsky as a cultural icon while underscoring Reformation’s commitment to style with purpose.
Explore all the 2024 Glossy Fashion and Luxury winners below.
Best Brand Marketing Campaign – NEW
Reformation’s “You’ve Got the Power” Campaign
Best Breakthrough Product Innovation
HOKA – Skyward X Launch
Best Category Launch – NEW
EBY, high-performance intimate apparel leader
Best Collaboration
Saks Holiday Campaign: Dior’s Carousel of Dreams at Saks
Best E-Commerce Experience
MACHETE Website Redesign
Best Experiential Marketing Activation
Kendra Scott – “Hey, Elisa! An Icon Goes on Tour” Campaign
Best Fashion Marketplace
In-Seam: private platform for personal shoppers and stylists
Best In-Store Experience
Primark’s Unmatched In-Store Shopping Experience
Best Launch Campaign
SKIMS Mens Launch Campaign
Best Resale Business
Vestiaire Collective – Best Resale Business
Best Use of Technology
A Personalized Experience: Tapestry’s Tech-Powered Approach
Best Use of Video
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag Launch
Fashion Brand of the Year
Inside Denim Icon True Religion’s Record-Breaking Glow Up
Fashion Retailer of the Year
WHEAT
Founder of the Year
Joanna Griffiths, Founder and President of Knix
Inclusive Brand of the Year
Knix
Luxury Brand of the Year – NEW
Angara Jewelry – Affordable Luxury Brand
Store Opening of the Year – NEW
Jordan World of Flight Beijing Grand Opening
Sustainable Brand of the Year
Everlane
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