The 2024 Glossy Fashion & Luxury Awards recognize the companies transforming these industries — with some elevating in-store experiences and others investing in sustainability or tech-enabled innovation. This year, winning brands also leveraged experiential marketing and synergistic collaborations to generate buzz and increase brand visibility.
For instance, H&M’s recent SoHo store launch, which emphasized a commitment to innovation, sustainability and customer engagement, earned the brand a nomination in the Store Opening of the Year category. The nearly 10,000-square-foot store integrates fashion-forward offerings with advanced technology and design elements inspired by its surrounding neighborhood’s artistic culture. Highlights included a “Pre-Loved” shop-in-shop for secondhand selections, a first for the brand in North America, alongside smart mirrors, mobile checkout and RFID-enabled systems for seamless operations. H&M generated buzz through an exclusive VIP event featuring DJ sets, video content studios and an H&M Studio fashion presentation.
In the Best Breakthrough Product Innovation category, Aldo is nominated for its Pillow Walk technology. Designed with proprietary technology, Pillow Walk optimizes impact absorption, rebound, stability and support, delivering a higher standard of comfort. The technology draws on Aldo’s legacy in dress shoes while tapping into consumers’ renewed appreciation for comfort in daily wear post-pandemic. Since its debut in 2022, Pillow Walk has been incorporated into around 75% of Aldo’s men’s and women’s footwear lines, addressing a growing consumer demand for shoes that offer both elegance and lasting comfort.
LoveShackFancy and Stanley are among the Best Collaboration finalists. Their collaboration brought together two iconic brands to create a limited-edition line of floral-printed drinkware, merging Stanley’s functional design with LoveShackFancy’s signature vintage-inspired aesthetic. The collaboration, quickly resonating with consumers, became Stanley’s most successful partnership to date. Fueled by social media engagement and capitalizing on both brands’ viral appeal, the collaboration amplified LoveShackFancy’s presence online, elevating its status to one of the top 10 brands with the highest engagement during New York Fashion Week.
Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.
Best Brand Marketing Campaign – NEW
Angara Jewelry – Celebrate with Color Campaign
Loewe’s Qixi Tale for Chinese Valentine’s Day
Reformation’s “You’ve Got the Power” Campaign
SKIMS WNBA Campaign
SSENSE Spelling Bee Kidswear Campaign
Vestiaire Collective
Best Breakthrough Product Innovation
ALDO Shoes Pillow Walk™ Technology
HOKA – Skyward X Launch
KEEN – Targhee IV Hiking Shoes
Persona by AI.Fashion – hire real models using AI
ShopMy Revolutionizing Creator-Brand Partnerships
Troubadour – Apex Backpack 3.0
Best Category Launch – NEW
EBY, high-performance intimate apparel leader
Best Collaboration
Everlane – Everlane x Marques Almeida collaboration
LoveShackFancy x Stanley
Saks Holiday Campaign: Dior’s Carousel of Dreams at Saks
Tuckernuck x Atlantic Pacific
Vivrelle x Four Seasons
Best E-Commerce Experience
MACHETE Website Redesign
Phoebe Philo & Work & Co – Launch of PhoebePhilo.com
Best Experiential Marketing Activation
BÉIS Caters to Consumers with Car Wash-Inspired Activation
Kendra Scott – “Hey, Elisa! An Icon Goes on Tour” Campaign
TELETIES – Dads and Daughters Game with Indiana Fever
Best Fashion Marketplace
FashWire
In-Seam: private platform for personal shoppers and stylists
JOOR, the world’s leading wholesale market place
Best In-Store Experience
Primark’s Unmatched In-Store Shopping Experience
Best Launch Campaign
SKIMS Mens Launch Campaign
Best Resale Business
Arc’teryx and Trove – Arc’teryx ReGEAR
How Archive Fashions Resale’s Future
Savers Value Village – Reuse to combat textile waste.
Vestiaire Collective – Best Resale Business
Best Use of Technology
A Personalized Experience: Tapestry’s Tech-Powered Approach
ShopMy Revolutionizing Creator-Brand Partnerships
Best Use of Video
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag Launch
Future Creative & Saks: Who What Wear x Shoppable Videos
Fashion Brand of the Year
Inside Denim Icon True Religion’s Record-Breaking Glow Up
Fashion Retailer of the Year
Saks
Tuckernuck
WHEAT
Founder of the Year
FashWire
Hugh & Grace
Joanna Griffiths, Founder and President of Knix
Inclusive Brand of the Year
Knix
Suzanne Vinnik – byVINNIK
Luxury Brand of the Year – NEW
Angara Jewelry – Affordable Luxury Brand
Loewe’s Qixi Tale for Chinese Valentine’s Day
Store Opening of the Year – NEW
Banana Republic Opens Redesigned Flagship in Soho, New York
H&M RETURNS TO SOHO WITH ELEVATED STORE CONCEPT
Jordan World of Flight Beijing Grand Opening
Saks Fifth Avenue Beverly Hills Opening
Sustainable Brand of the Year
Everlane
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