This year’s Glossy Fashion Awards highlight a rise in the industry’s attention to sustainability, inclusivity and personalized shopping experiences.
Brands have busily adopted sustainable practices throughout their supply chains, implementing ethical production processes and promoting recycling and upcycling. Inclusivity has also become a powerful and influential trend across fashion and beauty, with companies doubling down on their commitments to promote diversity and acceptance. And when it comes to the shopper’s experience overall, between the rise of online storefronts and the return of in-store retail experiences, brands recognize the value of creating immersive and personalized moments for their customers.
This year’s most-entered category was Sustainable Brand of the Year. One finalist of note is sustainable at its core — Cleobella, an ethically-handmade clothing and accessories brand. Cleobella is committed to sustainability, and it showed. The brand reduced overproduction, developing a cut-to-order wholesale business and recycled leftover deadstock fabric and leather for use in accessories and jewelry bags. Additionally, through partnerships such as One Tree Planted and noissue’s Eco-Alliance, Cleobella helped plant more than 2,000 trees.
One of the finalists for Inclusive Brand of the Year is well known for attention to the issue in the shoe industry — DuoBoots. The British boot brand has been on a mission to create boots for all women, regardless of their shoe size, dress size or anything else. DuoBoots’ unique selling point of eight different calf widths on top of several different calf heights is a game changer. Along with this introduction, the brand offered a fit-finder tool to guide customers through correctly measuring their calf, pointing them toward the correct boots for their needs. Since January 2022, DuoBoots’ social platforms have grown by over 7,000%.
The brand with the most finalist placements — four in total — was Dagne Dover. A highlight for this company is being a finalist in one of Glossy’s new categories: Best In-Store Experience.
Dagne Dover is a performance bag brand recognized for best-in-class products, such as backpacks and diaper holders. The brand wanted its first flagship store to be a community space — an interactive, inclusive and sustainable space for customers to handle bags and choose the right fit. The company designed a space roomy enough for wheelchairs and strollers to navigate aisles, and they emphasized recycled materials.
In another new category, Best E-Commerce Experience, one notable finalist is Fabletics, one of the fastest-growing e-commerce fashion brands.
Fabletics and Searchspring teamed up to create ‘The Ultimate Shopper Experience.’ Before this partnership, customers visiting the Fabletics site sometimes worked hard to find their next favorite product, especially if they didn’t have something specific in mind. Searchspring’s solutions allowed Fabletics to implement semantic search capabilities to help customers more efficiently locate products. Fabletics also gained a greater understanding of its customers and, ultimately, created a better shopping experience for all visitors.
Another finalist is The North Face and Gucci for Best Brand Collaboration. For the pair’s third collaboration installment, they bridged the gap between luxury fashion and iconic streetwear — featuring recognizable silhouettes from The North Face with new themes playing off of their first two collaborations. This highly anticipated release resulted in more than 300 placements and 30 billion impressions, proving The North Face and Gucci to be powerful forces in the streetwear and luxury collaboration space.
Stay tuned for the reveal of this year’s winners. In the meantime, check out the full shortlist below.
Best Back-End E-Commerce Technology
LTK – Launch of LTK Connect
Rebag
Best Brand Collaboration
Frances Valentine & Belardi Wong
Gucci x Oura Ring
Holition & Tommy Hilfiger: Miffy World
The North Face x Gucci Chapter 3
Best Breakthrough Product Innovation
Go-Glow by PatPat
VIVAIA
Best CSR Initiative
AEO Establishes The Aerie Real Foundation
Canada Goose’s HUMANATURE Purpose Platform
Saysh – Launch of the Saysh Maternity Returns Policy
Best E-Commerce Experience
Fabletics and Searchspring: The Ultimate Shopper Experience
Tommy Hilfiger’s Chinese New Year AR Try-on Experience
Wunderkind and Rag & Bone: Scaling DTC Efforts
Best Experiential Marketing Activation
Holition & Tommy Hilfiger: Miffy World
Kendra Scott and Museum of Ice Cream Revive Sweet Style
The BÉIS Motel – MKG and BÉIS
Best Fashion Marketplace
FashWire
Best In-Store Experience
Canada Goose
Dagne Dover – Soho Flagship
Best Launch Campaign
H&M MOVE x H&M Williamsburg Launch
SKIMS – Bra Innovation Campaign
Best Rebrand
True Religion
Best Resale Business
Rebag
Trove
Vestiaire Collective, expanding global fashion circularity
Best Retail Partnership
Rebag x Moda Operandi
Best Strategy Pivot
Old Navy – Price ON-Lock Launch
Best Use of Instagram
Ring Concierge
Best Use of Liveshopping
Firework & Who What Wear Bring Video Commerce to OldNavy.Com
Best Use of Technology
Charles Tyrwhitt – Launches New B2B Buying Experience
Tommy Hilfiger’s Chinese New Year AR Try-on Experience
Wunderkind and Koio: Merging Messaging Platforms
Best Use of the Metaverse
H&M Loooptopia on Roblox
Best Use of TikTok
Kindly
Pacsun – Spring/Summer 2022 Campaign with Emma Chamberlain
Creative Director of the Year
Dagne Dover – Jessy Dover
Fashion Brand of the Year
Canada Goose
Dagne Dover
Samsøe Samsøe
Fashion Retailer of the Year
Saks
Founder of the Year
Dagne Dover – Jessy Dover
Inclusive Brand of the Year
DuoBoots
Good American
Most Personalized Shopping Experience
Coveo & Caleres – AI Drives 21% Increase in Revenues
INDOCHINO
Sustainable Brand of the Year
‘von Holzhausen – Launch of Liquidplant™ Topcoat Technology’
Cleobella – Ethically Handmade Clothing + Accessories
Everlane
For Days is on a Mission to End Fashion Waste
Reformation – Materials Innovation & Circularity
VIVAIA
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