The launch of Fenty Beauty in 2017 marked a turning point for diversity within the beauty industry, as makeup brands were tasked with matching the new standards of Fenty’s foundation shade range of 40 colors. Brands like Revlon and Dior stepped up to the plate with more inclusive shade ranges. Meanwhile. a blank space remained in the beauty industry for brands catering to Afro-textured hair. Maeva Heim, founder and CEO of Bread Beauty Supply, a Black-owned hair-care brand catered to textured hair, aimed to fill this gap with Bread Beauty Supply.