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Fashion
10 years in, Good American brings its full vision to NYC with landmark pop-up
By Jill Manoff
Oct 15, 2026

It has been 10 years, almost to the day, since pop-culture icon Khloé Kardashian and then-budding brand mogul Emma Grede introduced their disruptive denim-first fashion brand, Good American, designed to fit and flatter women in sizes 00 to 24. Now, as it embarks on its next decade, Good American is preparing for another reveal that could prove similarly impactful.

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This week, I checked in on the ongoing Y2K revival as consumers continue to look back on the good, the bad and the ugly of the era. Additionally, another children’s beauty brand hits the market — this time with a sports tie-in —…

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